The Business, Economic, and Community Outreach Network (BEACON) of the Franklin P. Perdue School of Business at Salisbury University partnered with the City of Salisbury to conduct a comprehensive economic impact study of the Salisbury Zoological Park (Zoo) on the City and Wicomico County. BEACON collected data from visitor surveys, calls with key individuals, and city records to estimate the annual impact of the Zoo. See below for the full report findings.
BEACON STUDY REPORT
